Ticket Anxiety

Tour planning in 2023 vs. tour planning in 2022

The backstory:

One week after tickets went on sale, Chad wanted to compare last year’s first-week sales to this year’s.

Last year, there were a lot of things playing in Kings’ favor: two new singles, new music videos, the band hadn’t toured in several years, people were finally coming out in force post-COVID, and Kings was debuting a new album nobody had even heard yet. All of this led to a very successful Baptized Imagination tour in 2022.

This year, ticket sales have started off slower. It’s unclear if it’s because we aren’t nailing the promotion, or if regardless of our efforts, the urgency is just not be there.

Here’s a peek behind the curtain at the full conversation, held via text and voice messages, between Chad and Matt: